Between November 3rd and 6th, the World Plastic Connection took place, an online event promoted by Think Plastic, with a focus on exports in the plastic transformation industry.

With the participation of people from 54 countries, the event included lectures and seminars, a digital fair, the launch of Color Trends and the association's yearbook, and the award of internationalization cases.

Colorfix was one of the sponsors and it was our first participation in a worldwide event. We were delighted to hear from several speakers, Brazilian and from other cultures, validating what we believe to be essential in the market in which we operate.

There was talk about the importance of always innovating, about the internationalization process not being just the decision to export, but about having products that add value to the production process and that are seen in a differentiated way. The theme of sustainability and the importance of plastic recyclability were raised several times.

The launch of Color Trends was one of the event's strong points. Presented by designer Walter Rodrigues, it brought the richness of Brazil's color chart. For the catalogue, our company has developed 55 masterbatches colors and these colors will be present in our Colors & Trends 2022 catalogue. The event also featured names such as Alexandre Herchcovitch, Karim Rashid, Rosana Orlandi, Nicolleta Orlandi and Nicola Minervini.

The points raised reinforce the path that Colorfix believes as an industry and as a market evolution. The Marble line and the Revora brand show our attention to consumer behavior and trends. In addition, our Colors & Trends catalog which is released every year. Click on the brands and learn more.